“Looks like everyone is back from vacation and ready to roll!” one of my clients commented to me recently. The week after the fourth of July! Vacations? We don’t need no stinking vacations. Or at least...Read More
Posts Tagged: "Marketing"
There’s a growing phenomenon in the content world called Brand Journalism. Some say it’s the same as content marketing, but that’s not exactly true. I would contend that Brand Journalism is a subset of content...Read More
Happy New Year! Are you already sick and tired of the avalanche of advice on reevaluating the state of your business and things you should be doing to succeed in 2014? The barrage of ideas...Read More
“Uncle, have you finalized your Content Marketing plan for the new year?” “Bah, humbug!” Ebenezer Scrooge replied to his nephew Fred, an independent marketing consultant. “Haven’t I got a website?” “Well yes Uncle, but that’s...Read More
Mommy, can you PLEASE tell me a story? Didn’t we all wail that out from the time we learned to speak? Story telling, or more importantly, story listening is ingrained in us. As we grew...Read More
Consumers continue to use technology to grab more power in their buying experience. For a recent report on the online customer experience, LivePerson conducted nearly 6,000 interviews in six countries. Their findings reveal: A wide diversity of...Read More