When you’re evaluating contractors to take care of several projects around your house, do you look for different people who each specialize in one aspect of construction? Or do you want someone who has a...Read More
Posts Tagged: "Copywriting"
“Looks like everyone is back from vacation and ready to roll!” one of my clients commented to me recently. The week after the fourth of July! Vacations? We don’t need no stinking vacations. Or at least...Read More
Meeting deadlines, delivering error-free copy, and being flexible are all things you should reasonably expect from your copywriter. But that’s just the baseline of what you should be getting. Selecting just the right verb, using...Read More
George Bailey sat slumped over his keyboard, shaking his head in despair. “Who reads this stuff?” he mumbled as he worked on the copy for a client website. “What difference does any of it make?...Read More
Anyone involved with SEO knows that chasing the latest search engine algorithms to improve results can be frustrating. Google changes its algorithm 500-600 times a year – sometimes making minor tweaks and other times doing...Read More
There’s a growing phenomenon in the content world called Brand Journalism. Some say it’s the same as content marketing, but that’s not exactly true. I would contend that Brand Journalism is a subset of content...Read More