Happy New Year! Wait, what? Well actually it’s not the New Year yet if you go strictly by the calendar. But Labor Day marks the traditional end of summer and a kick off to new...Read More
Posts Tagged: "Case Studies"
The hectic run-up to the holiday season is usually a time of finishing up projects before the end of year lull. Once through the festivities, activity ramps up again and the new year can sometimes...Read More
Fewer people believing. Competition growing. Mindshare decreasing. What was Santa to do? Click here for the the full case study ...Read More
Mommy, can you PLEASE tell me a story? Didn’t we all wail that out from the time we learned to speak? Story telling, or more importantly, story listening is ingrained in us. As we grew...Read More
At a recent workshop I attended, J. T. O’Donnell (@jtodonnell) founder of Careerealism.com, noted that most customers are looking for aspirin, not vitamins. In other words, they are in pain and want relief. The best way of showing rather...Read More