When you’re evaluating contractors to take care of several projects around your house, do you look for different people who each specialize in one aspect of construction? Or do you want someone who has a...Read More
Category "Content Marketing"
“Looks like everyone is back from vacation and ready to roll!” one of my clients commented to me recently. The week after the fourth of July! Vacations? We don’t need no stinking vacations. Or at least...Read More
Meeting deadlines, delivering error-free copy, and being flexible are all things you should reasonably expect from your copywriter. But that’s just the baseline of what you should be getting. Selecting just the right verb, using...Read More
The used printing press we purchased had just been delivered and sat forlornly in the middle of our shop floor. Fred Hudson, our plant engineer, just stared at it, one hand on his hip, the...Read More
Pulitzer Prize winning sportswriter Red Smith once said, “Writing is easy. You just sit at the typewriter until the drops of blood ooze from your forehead.” That’s what it feels like for many people as...Read More
George Bailey sat slumped over his keyboard, shaking his head in despair. “Who reads this stuff?” he mumbled as he worked on the copy for a client website. “What difference does any of it make?...Read More